Archive for August 21st, 2020

Alexander Zonjic – Playing It Forward

Serving as the artistic director for nearly a dozen music festivals and concert series throughout Michigan ordinarily keeps contemporary jazz flutist Alexander Zonjic super busy from March through September in addition to maintaining his own active performance schedule. But with most of the events shelved this year due to coronavirus concerns, Zonjic was able to find time to finish his first album in more than ten years. “Playing It Forward,” his 13th album, will be released October 9 on his company’s Hi-Falutin Music label. GRAMMY-winning keyboardist Jeff Lorber produced the set with the exception of the first single, “Motor City Sway,” a throwback R&B groove inspired by Zonjic’s adopted home of Detroit, which was written and produced by Pieces of a Dream’s keyboardist James Lloyd. The single has been one of the most added songs on Billboard BDS chart two weeks in a row.

The title “Playing It Forward” makes obvious reference to “paying it forward,” something the philanthropic Zonjic is big on doing throughout the Metro Detroit region where the Windsor, Ontario native has been a multimedia personality ever since he began hosting a WVMV morning radio show in 1998 and expanded to weekly television hosting duties for his own show, “Alexander Zonjic: From A to Z,” three years ago.

“When we got into this pandemic, people really started to play it forward. For us, our connection with Detroit has always been this back-and-forth relationship and us finding ways to give back. We love the people of Detroit and do a lot of fundraisers for more than a dozen nonprofit organizations. My son and I came up with ‘Playing It Forward’ and I like the energy of it. It’s a very forward momentum record. There’s a lot of energy,” said Zonjic, a three-time Canadian Smooth Jazz Awards winner (including International Broadcaster of the Year) and a15-time Detroit Music Awards winner. Continue reading